REAMS’ Cheroots is not only a streetwear brand; it’s a movement right from the heart of Delhi where Hip Hop, art, and culture find a meeting point. From an Instagram page started to promote Hip Hop, it’s now a brand promoting an essential part of music, grind, and realness around street culture. Our brand captures the energy from those who live life unapologetically, shaped by the cadences and stories that emanate from the streets.

We stand by the core of Hip Hop and want to collaborate with artists while bringing designs that speak to the culture. Whether it is the uprising rappers we work with or the album releases promoted through our platform, The Cheroots by REAMS stands tall as that creative spot where music meets fashion.

We bring the most exciting and boundary-pushing vibes to streetwear-infused with boldness, urban cool. Our signature is placed on every item with street-snarled designs-real, raw from within the concrete jungle-up to Hip Hop. The logo by The Cheroots on our apparel and merchandise strikes it as a sign of authenticity-the seal of those who find art and music in their most uncooked form.

The long-run vision is to position The Cheroots by REAMS among the biggest streetwear brands. We have a roadmap designed, and we work on creating not only an apparel brand but one that fosters the spirit of clothes. From crafting a distinctive brand identity to engaging in influencer partnerships, diversifying our products, and building a sustainable brand, we’re here for the culture, and we’re here for the future.

Created by Delhi-based creators who live and breathe Hip Hop. Born in India. Built for the world.